AI in video production
Synthesia makes it possible to create content – known as synthetic media – by using AI. This fundamentally simplifies video production. Users can choose among adaptable video templates and 140 AI avatars. The avatars are intended to stand in for real actors, and are remarkably convincing, both in terms of facial expressions and voices. This enables users to create learning videos without special skills or video production equipment.
To prevent the manipulation of video content, the ethical aspects of AI and the prevention of deepfakes are top priorities for the company. Videos are closely inspected for misinformation, unintentional distortions or representations of individuals without their consent.
The start-up, with headquarters in London, currently has 200 employees and further locations in Munich, Copenhagen, New York and Amsterdam. Synthesia counts numerous renowned companies among its customers.